Bank of America’s new slogan: ‘Life’s better when we’re connected’

Bank of America Corp. has begun to roll out its long-awaited new branding and marketing campaign with a new slogan, a series of new ads and makeovers to some bank branches and ATMs.

BofA’s new slogan was unveiled on the cover of its annual report: “Life’s better when we’re connected.”

That’s right, the “Bank of Opportunity” window has closed.

The bank has also replaced Kiefer Sutherland on its TV ads. In new ads that aired over the weekend for the NCAA Final Four, BofA commercials were voiced…



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