Can’t raise price? Market too competitive? Try this…

If I only had a dollar for every time I have heard “We can’t raise price, our market is too competitive!”  That is the prevailing story from many of the businesses I have worked with on pricing. 99 percent of the time, I prove them wrong…to their delight.   Certainly, there are times when raising price is likely the wrong move (e.g., during a major recession when your material costs are dramatically dropping and market demand is down), but the excuse of “our market is too competitive”…

Original published: 2019-04-19 14:21:31 Read the full Atlanta News here

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